Simply put, our products become more nutritious and healthy when we replace saturated fatty acids with unsaturated fatty acids. By using a specific sunflower oil, High Oleic Sunflower Oil (HOSO) with a high proportion of unsaturated fatty acids, we have gradually reduced the amount of saturated fatty acids in our products by more than 52% since 2006. The proportion of unsaturated fatty acids was correspondingly increased and will be further increased by future improvements.

We also have reduced the addition of artificial flavour enhancers (e.g. natrium glutamate) in our branded products by 95% since 2007. This improvement has been made without compromising the great taste of our snack products. Our goal is to have no artificial flavour enhancers in any of our products by the end of 2012.

Our consumers increasingly ask for foods made with natural flavours. Therefore, since 2009 we use only natural flavours in any new branded product we develop and bring to market. For many of our existing products we have changed the formulation towards natural flavours. Today more than half of our total branded product range is made with natural flavours only.